'When more browsers and developers support HTML5's audio, video, and interaction standards, the idea of the web as the universal app store—for smartphones, for desktops and laptops, Windows, Mac, and Linux—gets closer to reality.'
The linked article provides an informative overview of the hotly-anticipated web standards that look set to abolish client-side codec dependencies. Such tantalising talk potentially allowing TVC to transcend rather than transcode - desktop to device.
The touted geo-location functionality alone stands to make BBC and ITV regional programming variations a much more plausible prospect for the future. This combined with regionalised advertising could increase revenue potential where more 'ad space' can be sold bespoke to each users locale. This may already be happening with the channels as they stand when you take into account each channels tailored demographic... but a thought worth sharing nonetheless.