Is this the highest quality HD can go?

[Georgesab609]

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I know this has been posted before, but can I ask is ITV HD the highest possible? As running it today on 1080p monitor and it does look quite poor.
I know it's a live stream and I appreciate all your work, I'm just curious if this is the max you guys can get it. I'm in no means demanding more, just wondering.

Thanks guys.

[TVC_Colwal]

I know this has been posted before, but can I ask is ITV HD the highest possible? As running it today on 1080p monitor and it does look quite poor.
I know it's a live stream and I appreciate all your work, I'm just curious if this is the max you guys can get it. I'm in no means demanding more, just wondering.

Thanks guys.

At the moment HD content is still under testing and may very well change in the future.

[TVC_James]

We obviously can't go above what the source is - which is often 1080i, therefore I doubt we'll ever introduce 1080p and if we do it'll be an exception and not the rule. Bitrates/etc are still under constant tweaking to see what the best compromise is in terms of quality and requirements on end-users internet connections