As much as I hate adverts, I realise that they are what pay for the service and that it is a small price to pay. So although I thoroughly hate them, I am happy for them to be there.
When I was a child and I was naughty, my dad would sometimes make me chose which implement I was to be beaten with. It really added insult to injury.
When I load a channel on TVC and it asks me to chose which advert to watch, this is exactly how I feel. I don't want to watch an advert any more than I want a beating. Forcing me to chose which one I watch is an utter piss take considering I dont want to watch either. And if I refuse to chose, I have to wait an extra 10 seconds for it to chose for me which is even more irritating.
So please remove this feature if you haven't already. We're happy to endure the torture of sitting through annoying adverts, please don't make us chose the implements of our torture.